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Care Bears vs. Transformers: Gender Stereotypes in Advertisements
While traveling recently, I stopped at a fast food restaurant with my 6-year-old daughter. When we sat down at the table to eat, she disappointedly pulled a pink care bear out of her cheeseburger meal. When I asked her what was wrong she asked why the woman had given her a care bear when she wanted a transformer. She went on to explain to me that she liked boy’s toys because she was a tom boy. Why did the fast food worker assume that my daughter wanted the care bear? Why is the transformer considered a boy toy?
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Recent Comments:
- admin: Here’s an interesting article from Science Daily. Not about gender advertisement, but about...
- admin: Name one positive effect of children’s advertising? The goal of advertising to children is to make them...
- admin: Thanks for the comment Rob. I have a question. In the books they claim quite high success rates. By blocking...
- Rob Evans: Having both certifications in mental health and addiction treatment (working in both for over 15 years),...
- Effects of advertising on children: Most children can imitate a movie character, sing an advertising song, or show...
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Care Bears vs. Transformers: Gender Stereotypes in Advertisements While traveling recently, I stopped at a fast food restaurant with my 6-year-old daughter. When we sat down at the table to eat, she disappointedly pulled a pink care bear out of her cheeseburger meal. When I asked her what was wrong she asked why the woman had given her a care bear when she wanted a transformer. She went on to explain to me that she liked boy’s toys because she was a tom boy. Why did the fast food worker assume that my daughter wanted the care bear? Why is the transformer considered a boy toy?
Gender
Gendered Activities, gender difference, gender exclusion As sociologists, one of our (my wife and I) biggest pet peaves is gendered activities. These are activities where an individual is excluded from participation based on a superficial external sexual characteristic. You know the drill right? Only boys allowed! Only girls allowed. You can’t come in because you have a vagina. You aren’t allowed
[continue reading...]
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The cure for alchoholismTwo books that I have recently read deserve attention today. One is My Way Out and the other is The Cure for Alcoholism. Both are great books and both detail a pharmacological cure for alcoholism. I know that if you are someone who suffers from alcoholism or some other form of addiction, you’ll be skeptical
[continue reading...]