As sociologists, one of our (my wife and I) biggest pet peaves is gendered activities. These are activities where an individual is excluded from participation
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While traveling recently, I stopped at a fast food restaurant with my 6-year-old daughter. When we sat down at the table to eat, she disappointedly pulled a pink care bear out of her cheeseburger meal. When I asked her what was wrong she asked why the woman had given her a care bear when she wanted a transformer. She went on to explain to me that she liked boy’s toys because she was a tom boy. Why did the fast food worker assume that my daughter wanted the care bear? Why is the transformer considered a boy toy?

[amazonify]0745326889:right[/amazonify] A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power . There are now a range of academic disciplines which
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