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RSSArchive for February, 2010

Gender Socialization

Care Bears vs. Transformers: Gender Stereotypes in Advertisements

While traveling recently, I stopped at a fast food restaurant with my 6-year-old daughter. When we sat down at the table to eat, she disappointedly pulled a pink care bear out of her cheeseburger meal. When I asked her what was wrong she asked why the woman had given her a care bear when she wanted a transformer. She went on to explain to me that she liked boy’s toys because she was a tom boy. Why did the fast food worker assume that my daughter wanted the care bear? Why is the transformer considered a boy toy?

Democracy’s Dirty Little Secret

  There are now a range of academic disciplines which have been indelibly marked by — indeed produced by — the interests and actions of the propagandists. The field of Public Relations research, the discipline of marketing, some aspects of Human Resource Management and Management and Business Studies more generally all bear the mark of [...]