Erving Goffman, Gender Advertisements. Intro. by Vivian Gornick. Cambridge, Mass: Harvard University Press, 1979. See also: L. M. Henry, (1986), "Theory and Practice of Visual Sociology", Current Sociology 34(3), 1986, 1-76: Amsterdam Conference on Visual Anthropology and Sociology, Eyes Across the Water. Amsterdam: Het Spinhuis, 1989: and, M. Ball and G. Smith, Analyzing Visual Data, Newbury Park, California: Sage Publications, 1992.