While traveling recently, I stopped at a fast food restaurant with my 6-year-old daughter. When we sat down at the table to eat, she disappointedly pulled a pink care bear out of her cheeseburger meal. When I asked her what was wrong she asked why the woman had given her a care bear when she wanted a transformer. She went on to explain to me that she liked boy’s toys because she was a tom boy. Why did the fast food worker assume that my daughter wanted the care bear? Why is the transformer considered a boy toy?

A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power . There are now a range of academic disciplines which have been indelibly marked by — indeed produced by — the interests and actions of the propagandists. The field of Public Relations research, the discipline of marketing, some aspects of Human
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